Review of Potiche

Potiche (2010)
A balanced battle
12 May 2011
"Your job is to share my opinion." Robert Pujol (Fabrice Luchini) to his wife.

As you can tell from the trailers and the above quote, Suzanne Pujol (Catherine Deneuve) will not remain a potiche (Trophy wife) for long in Potiche, a fluffy satire of the late '70's fascination with the feminist movement. It's a lightweight look at the emergence of a woman to run the family business in a style that melds conservative and liberal values in the form of negotiations with unions and meaningful dialogue.

The soft touch of director Francois Ozon is evident in almost every frame, from Suzanne's modest but flattering outfits to her soothing charm that binds friends and family in a humanity coming partly from her considerable beauty, even as a middle-aged woman, and partly from a script that leans to the left with good cheer.

Along the way writers Pierre Barillet and Jean-Pierre Gredy (both successful with Just Go with It) guarantee Suzanne will triumph in the factory and a coda that looks ahead to Hillary Clinton. Although none of the dialogue is memorable and some of the setups sophomoric, the film retains its respect for her and the mission of feminism. The sweetness of it all is that despite her philandering husband, Suzanne has a checkered past as well, making for a balanced battle of the sexes.
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