5/10
A curious trifle
13 April 2012
By this point Elvis, along with most of his fans, had pretty much lost interest in his movie career, and this entry did nothing to revive it. Indeed, Elvis was looking further ahead to his 1968 TV Comeback Special, filmed three months after this item, and perhaps already hoping it would break him out of the stifling quagmire that was his MGM career. He seemed to be pretty much phoning in his role here.

Elvis plays a swinging photographer - as always, some vaguely glamorous job, the better to woo ladies - who meets a beautiful young woman at the beach. Over the course of the film he meets her again three times, but in every case she claims to be a different person. Could she really be four different people, or is she, as Elvis asserts, simply "Nuts!"? The implications and complications arising from this very question drive the plot, but not particularly well. This movie, as it turns out is no more clever story-wise or comically than his other MGM output, making the main story device a bit of a waste, especially since it takes almost the first half hour of the movie to set it up.

When I first saw the film (I was 12) I was unaware that this movie was supposed to be part of an effort to update Elvis' screen image by having him swear a bit and act a bit more of a Lothario. Honestly, it looked like every other Elvis movie I saw around that time, except the humor seemed a bit trashier and more desperate. When I saw it many years later, knowing more about the movie's context within his career, my initial assessment as an undiscriminating 12 year old Elvis fan was bang on. It really WAS like every other Elvis movie of the late MGM period, but a bit trashier and with fewer songs and the comedy worked no better.

Elvis himself looks great - the ravages of his drug abuse and over- eating would not kick in for another five years - and his co-star Michele Carey is gorgeous, a dead ringer for Sharon Tate. Their chemistry is good, but the movie isn't.
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