Most studies carried out in the field of sociology suggest that money is not an evil force. It becomes evil when it is obtained through shady means as it is difficult to control ill gotten wealth. This is precisely the theme of "A Run for Money" directed by Turkish director Reha Erdem whose films deserve a wider audience base outside the borders of his native Turkey. The character development especially how it changes the focus of the film is one major reason to watch this film. For this purpose, Reha Erdem chose to base his film on what happens before, during and after the acquisition of a big sum of money by an ordinary character who did not bother to attach much importance to money. Although it is not a thriller, "A run for money" has plenty of minor characters whose timely appearances keep audiences entertained. It has been said time and again that one needs only a wrong move to initiate downfall. This is what happens to our film's protagonist but what is important for viewers is the manner in which the 'financial as well as spiritual ruin' of the protagonist is filmed. If Nuri Bilge Ceylan's phony films get on your nerves then "A run for money" would turn out to be a welcome surprise for you as through this film Reha Erdem emerges as the true author of Turkish cinema who eschews all kinds of pretentiousness which has hitherto helped to promote Turkish cinema on the international scene.