HOW TO GET AHEAD IN ADVERTISING feels like a natural follow-up to WITHNAIL & I for director Bruce Robinson. It's another cult, quirky, idiosyncratic story, even more bizarre than the cult classic which preceded it. Richard E. Grant gives perhaps the most manic performance of his career as an advertising executive who succumbs to the pressure of the job and begins to imagine that a living, conscious boil is growing out of his shoulder. It's a bizarre and gruesome premise for sure, but one which feels remarkably grounded given Grant's warts-and-all performance. He dominates every screen in what is a very difficult part to play and he succeeds admirably. The rest of the film is a mix of quick-fire monologues, plenty of satire aimed at advertising and consumerism, and well-judged supporting performances.
