Review of Unicorn Store

I did not rate this film because it's in a genre with very few others. A genre, that I would call "drama fairytale for juvenile and older". It starts with being similar to "Mr. Magorium's Wonder Emporium". However, Unicorn store has more reality and less magic than the afore mentioned one, therefore can be seen as 'not suitable to not-adults-yet'. The film overall has dark visuals, to which whole Kit exterior self-expression is set against. This just stresses more her inability to fit in as well as her loneliness in the world. It is a very easy and effective visual story telling. The film will feel close for those, who fail to execute the social expectations the moment they are considered "adult" simply because of their physical age. However, I would guess that most living the conventional, socially acceptable life, who doesn't believe in Santa Claus, or those, who see the world as a simplistic place of obligations, 'to do lists' and means to execute them, will highly dislike it. On the other hand, those, who see magic in snowfall and snowflakes, rain, momentarily sky-drawings made by lightnings, a budding seed, those, who talk to trees or who ever had an imaginary friend, will feel deep connection to the main character and maybe will not feel so alienated and alone in this world because of their unique, naive, different world view. Oscar Wilde once wrote: "Dreamers and flowers make the world more beautiful. But to neither of them is the world merciful". In a very subtle way, the film encourages to embrace our uniqueness and our fantasies by showing that you don't need to be considered "normal" (one of the worst words ever created in a language) to be loved, to connect. You don't need to adapt to conventional world view to be accepted and be happy. With this message, it resonates with so many Christmas films.

The film can be summarised with a quote from already mentioned "Mr. Magorium's Wonder Emporium": "I don't know why grown-ups don't believe what they did when they were kids. I mean, aren't they suppose to be smarter?"