If you've seen anything on movie advertising, you know what you're getting with 24x36: celebration of the art form, a brief history, all of that . . .
... kind of.
The effort is made and the usual suspects are present - Drew Struzan, John Alvin - for the most part (no Saul Bass??). But that accounts only for the first third of the movie; the remainder is devoted to Mondo and its contributing artists, third-party scarcity, etc. It is a tonal shift to be sure, and that narrative swerve sucked the air right outta this thing. I would argue that Mondo is an industry unto itself, and might deserve it's own documentary. In this particular case, it's a competing interest.
... kind of.
The effort is made and the usual suspects are present - Drew Struzan, John Alvin - for the most part (no Saul Bass??). But that accounts only for the first third of the movie; the remainder is devoted to Mondo and its contributing artists, third-party scarcity, etc. It is a tonal shift to be sure, and that narrative swerve sucked the air right outta this thing. I would argue that Mondo is an industry unto itself, and might deserve it's own documentary. In this particular case, it's a competing interest.