Umma (2022)
5/10
Mismarketed
13 April 2022
It seems like the film's modus operandi was to make statements on childrearing. Specifically made for those parents who are overbearingly conservative about their children, so much so that they even refuse to listen to their kids' wishes, let alone lend an ear to what other people say.

As creators, they tried to put their message out in the open, an important one as well and to tell you the truth, I see nothing wrong in that. However, I also do believe that as a filmmaker you bear certain responsibilities, some obligations one of which is to stay loyal to the genre or the type of content you are making.

"Umma" was meant to be a Horror right? In any case that was the impression, I've got from the trailers! If you wanna have social commentary, and symbolic insinuations in your film that's fine but you got to stick to your promise first! At the end of the day, What do people expect from a Horror feature? All they want is to be terrified, to get the chills. So if that particular wish remains unattended, I don't see why should it be marketed as horror in the first place then!
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