7/10
Say Cheese!
8 April 2023
I thought this would be just another formulaic assembly line WB musicals but I was wrong. This is much better than I expected. It feels more like one of those sumptuous Fred Astaire or Jessie Matthews musicals than those bland grey carbon copies Warners seemed to be making at this time.

It's clearly inspired by TOP HAT inasmuch that we're again transported off to a lovely stylised art deco Venice. As with that film, here we have that same silly feel-good blend of romance, confusion and songs. (Apparently the Venice scenes were filmed during a really bad cold snap in Hollywood so all the men were wearing thermal underwear but poor Joan Blondell, in just a sheer silk dress was reportedly freezing.)

The story is cheesy - it's about a cheese company looking for a singer to represent them on their sponsored radio show. It's a longer film than some but it doesn't ever get dull and you'll love every minute of it. It's well written with a surprisingly witty script for this type of thing with comments like "You are so cheesy" being offered as a compliment at one point! It's all very tongue in cheek stuff and its 1935 humour is actually still quite funny.

It's not quite up to TOP HAT standard but it's close. Maybe because he's quite self effacing in this but Dick Powell comes across as much more likeable and normal in this than in some films. Possibly that's because he's got Joan Blondell rather than Ruby Keeler as his romantic interest which would be a plus for any red-blooded man, and indeed a year later he was married to her.

Although not one of her more famous films, I don't think she's ever been funnier than in this one. She seems a little more cynical and dry but still with that lovely warmth which was so much part of her own personality. That tinge of world weariness maybe reflects her life at that stage. This was her first film after her maternity leave and her marriage nosediving towards the rocks. Her husband was definitely not the nice man she thought he was and unfortunately he was the cinematographer on this picture - that did not make for a comfortable set! George Barnes ("Mr Blondell") does however photograph his prize possession amazingly although since he, not her or the director now decided how provocative or suggestive his wife could be, there's certainly none of those old Joan in her undies scenes anymore! Nevertheless, she is possibly the most beautiful she ever was in this film and as I've said, the funniest too. Anyone who doesn't know who Joan Blondell was should watch this.

Another surprise is that even Adolphe Menjou is amusing and that's real rarity. I usually can't stand that guy but he honestly made me laugh in this. The more I think about this, the more I wonder why this isn't more well known. It's not a fantastic film but it's so much better than you would expect.
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