3/10
amazingly inarticulate people
17 June 2023
Yes, it's 20 minutes of a bad documentary about the nature and history of movie posters and the rest is a bad documentary about people talking about their business.

What's amazing is how inarticulate they all are. It's as if they have had a few drinks and are put on the spot with a question they've never thought about before. It's not just that they can't put a sentence together, they can't even say what they mean---they have to act things out like little plays because they can't find the words (that they would have stumbled over anyway). My favorite was the guy trying to say that the business expanded exponentially: "It went whooo!", using his hand to suggest an airplane. In some parts, it's completely opaque. For example, when they are talking about obtaining rights, it's all "They were like uhhh, and we were like ohhh..."---I couldn't make sense of any of it. Are they for or against this? If they can't put it into words, maybe they don't even know what they think.

I gave it three starts because, before the infomercial begins, there was a little bit of talk about movie posters, although it's mostly, "Gee whiz, look at this"---no significant history, technique, or back story. What were studio poster departments like? They don't seem to care.

I've rarely been so disappointed by a documentary.
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