6/10
Good-natured but all style, highly-curated for hipness quotient
15 October 2023
Norm is a good guy, and treats the locals politely and as friends. It's high gloss hipster-travel and carefully curated brands in clothing, bikes, and locations.

Season 6 episode featuring his female guest and him in Portugal is branding and promotion of her business. Everything about her appearance is carefully constructed. I give him credit for acknowledging that Americans, through their instagram travel and luxury spending, have ruined Portugal and other wonderful places.

I hope people take the hint.

Norm and his guests have limited vocabulary and use the "brocabulary" words like "Right?", "Dude" (even in addressing women), "good vibes", "Thank you SO much", and even "Adorable!" There's only so many times you can describe a landscape or ocean view as "beautiful" and have it be authentic.

It's light-hearted fare. It's a love-fest. It's sort of a guys' fantasy show. The filming is the best part and the location shooting with drones and on-bike cams and microphones are great. Its a good show for glossy travel ideas.
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