In the realm of cinema, art has the power to engage, provoke, and challenge societal norms. However, there are instances when the line between artistic expression and sensitivity becomes blurred, and unfortunately, The Anne Frank Gift Shop finds itself within this contentious territory. Shortlisted for the Oscars, the film attempts to shed light on anti-Semitism, using a child's fame that suffers a lot, while laguhing about it, to get more likes. This movie did not had any festival recognition, so it feels like a big commercial push, like a ''coup'' backed by powerful and rich white folks. Its approach raises serious concerns about appropriateness, especially in times marked by the haunting specter of genocide.