Jerry Seinfeld directs and stars as Bob in the extremely made up story of the creation of Kelloggs' Pop Tarts. Suffering from competition from Amy Schumer's rival cereal company, Bob hires a number of improbable characters including NASA nutritionist Melissa McCarthy, to create a new breakfast treat which doesn't require milk, something the milk people are not pleased about.
It is rare these days to find a comedy that is just plain silly and riddled throughout with daft jokes and a mountain of strange and funny people. Granted like most comedies it doesn't all come off and overall the whole thing comes across like a long, expensive SNL sketch. That said if you can appreciate that Seinfeld seems to have no pretensions at anything sophisticated and is just looking for fun and frolics it's a pleasant and often funny mess of a film. I smiled a lot.
It is rare these days to find a comedy that is just plain silly and riddled throughout with daft jokes and a mountain of strange and funny people. Granted like most comedies it doesn't all come off and overall the whole thing comes across like a long, expensive SNL sketch. That said if you can appreciate that Seinfeld seems to have no pretensions at anything sophisticated and is just looking for fun and frolics it's a pleasant and often funny mess of a film. I smiled a lot.